Why the kombucha on the supermarket shelf is not what the word used to mean

Kombucha is a process before it is a flavour. Most of what carries the name on a warm, ambient shelf has been heated, filtered and sweetened back up until the process is gone. Here is what ours goes through instead, with the certificate figure beside every claim.

Try the Tasting SetNine flavours, one can of each.

Rudy's Kombucha cans on ice with fresh fruit
Nine flavours, all fermented and canned in Kuldīga

You buy a can because the word on it means something: fermented, alive, a drink that took time. Then you turn it over. The law says a food label must carry the name, the ingredients, the allergens, the date, the storage line and the nutrition table. It does not say the label has to tell you whether the drink was heated afterwards, or how long it fermented before that. So mostly, it does not.

The process

What a ferment is, and what heat takes out of it

Kombucha starts as tea. Green tea is brewed, lightly sweetened, and handed to a living culture of bacteria and yeast - the SCOBY. Over days the culture works through the sugar and produces organic acids, carbon dioxide and a trace of alcohol. That is the whole trick: the tartness and the fizz are what is left once the sugar has been eaten, not something poured in at the end.

Pasteurising is the simple way to make that drink stable. Heat it until nothing in it is alive, and the flavour is fixed where it is. The can survives a warm shelf, the date on it stretches, and the drink stops changing - including the part the word described. Sterile filtration reaches the same place by a different route: the culture is strained out rather than cooked. Either way, sweetening at the end puts back the roundness the ferment removed, which is why an ingredient list can carry sugar or juice added after the fact.

Rudy's does none of the three. Our cans are unpasteurised, so the culture is still in there, still working slowly. Fruit juice and puree go in after fermentation rather than before, at a percentage the certificate prints. No sugar is added. The trade-off is real, and it is on the can: store between +2 and +25 °C out of direct sun, and drink it within 365 days.

A glass vessel of fermenting kombucha beside a row of cans
The culture in glass, beside the range it becomes

Two routes to a can

Both columns describe processes, not producers. What separates them is the order of operations and whether heat is used at the end.

The shelf-stable route
Rudy's
The shelf-stable routeHeated after fermenting, so the culture no longer lives
Rudy'sNever heated; the culture stays in the can
The shelf-stable routeFiltered bright, which takes the culture out with the haze
Rudy'sUnfiltered - the strands and sediment are the culture
The shelf-stable routeSweetened at the end to rebuild the taste fermentation removed
Rudy'sNo sugar added; erythritol, xylitol or steviol glycosides finish the balance
The shelf-stable routeFlavour arrives as a compound preparation
Rudy'sFruit juice and puree blended in after fermentation, at a printed percentage
The shelf-stable routeAmbient for months, because nothing in it is changing
Rudy's+2 to +25 °C for 365 days, because it is still changing

The left column is the standard industrial route to an ambient, shelf-stable ferment. It is not a description of any particular producer's product - read the label of whatever you are holding. The right column is read from the Rudy's ingredients and quality certificates listed at the foot of this page.

Unpasteurised, so the culture is still in the can

Pasteurising is the shortcut to a long, warm shelf life: heat the drink until nothing in it is alive. We skip it. What goes into a Rudy's can is what came out of the tank, culture included, and it keeps fermenting slowly in there. That is a description of the drink and nothing more - we make no claim about what living cultures do to a person, and European law would not allow one if we wanted to make it. What it does mean is the storage line on the label, +2 to +25 °C, and a can that tastes sharper the longer it waits.

Stainless steel fermentation tanks at the Rudy's brewery in Kuldīga
The fermentation tanks in Kuldīga

Brewed from real tea, not from a flavour base

The first two lines of every Rudy's ingredient list are water and kombucha culture, and the certificate spells the culture out: water, green tea and a SCOBY. In Matcha & Passion Fruit the tea is an infusion of Japanese matcha powder instead of leaf green tea. Tea is where the tartness starts, and it is also where the small amount of caffeine in the can comes from. We publish no caffeine figure, because not one of our certificates carries a measured one, and we would rather print nothing than print a guess dressed up as a fact.

Matcha & Passion Fruit Low sugar0.8 g sugars per 100 ml8 kcal per 100 ml €29,99

The sugar is a number, and the number is on the certificate

Between 0.8 and 2.4 grams of sugars per 100 millilitres, depending on the flavour, and between 8 and 18 kcal per 100 ml alongside it. Lemon & Ginger and Matcha & Passion Fruit sit at the bottom of that range. Pineapple & Peach sits at the top, because pineapple juice is a fifth of what is in the can. No sugar is added anywhere in the range: the sugars declared are what the tea and the fruit brought and the culture did not finish. The balance at the end comes from erythritol, xylitol or steviol glycosides, each named on the label.

Lemon & Ginger Low sugar0.8 g sugars per 100 ml8 kcal per 100 ml €29,99

No colours, no stabilisers, and a fruit percentage you can check

Fruit goes in after fermentation, not before, so it still tastes of fruit - and the certificate prints how much of it there is. Pineapple juice 20 per cent. Raspberry juice 12 per cent. Rhubarb juice 12 per cent. Mandarin juice 10 per cent. Passion fruit juice 7 per cent. Mango puree 6 per cent. Ginger 4 per cent. Pear puree 2.5 per cent. After the fruit come plant fibres from maize and chicory, 1.6 grams per 100 ml in every flavour, and then the sweetener. Nothing else. No colour and no stabiliser appears on a Rudy's ingredient list, which is the only place either could hide.

Raspberry & Basil Low sugar1.0 g sugars per 100 ml10 kcal per 100 ml €29,99
Fresh raspberries and blueberries
Fruit after the ferment, at the percentage the certificate prints

Brewed, blended and canned in one building in Kuldīga

Rudy's Brewing Co is a brewery in Kuldīga, a small town on the Venta in western Latvia. It began in 2019 in a ten-litre bucket in a walk-in closet, run by a couple and a dachshund called Rudy. It is now fifteen people and a thousand square metres, shipping to sixteen countries. Fermenting, blending and canning all happen under that one roof, which is why the code on a can points back to a tank and a day. The kombucha took gold at the World Kombucha Awards in 2023, and again in 2025.

The Rudy's founders outside the brewery wall in Kuldīga
Kuldīga, Latvia - where every batch is fermented and filled

One 330 ml aluminium can, with the batch printed on it

Every Rudy's is a 330 millilitre aluminium can, sold in nines. The batch number is not a separate code you will never find: the certificates state that the batch is shown by the best-before date, printed in dd.mm.yyyy. One date, and the can is traceable. Each batch is tested before it leaves the brewery - coliforms not detected in 3 ml, moulds under ten colony-forming units per millilitre, salmonella not detected in 25 ml, by the ISO and GOST methods named on the certificate. Shelf life is 365 days from the date on the lid.

Tasting Set €25,99
An open Rudy's tasting set box with nine cans
Nine 330 ml cans, one of each flavour

The quickest way to tell the difference is to taste it.

Try the Tasting SetNine 330 ml cans, one of each flavour.
The founders of Rudy's Brewing Co outside the brewery in Kuldīga
We could heat it. It would keep longer, travel more easily and taste the same in June as it did in January. We decided the drink was more interesting the other way round, and put the storage rules on the can instead.
Rudy's Brewing CoKuldīga, Latvia

Where to start

Nine flavours, one can of each

Kombucha is tart, and which fruit you want beside that tartness is personal. The Tasting Set is one can of every core flavour, so you can find yours without buying nine of the wrong one.

Tasting Set €25,99

  • Damaged or wrong on arrival: send a photo and your order number and we replace it or refund it.
  • Free delivery in Latvia from nine cans; free elsewhere in the Baltics from 24.
  • Nine 330 ml aluminium cans. Store at +2 to +25 °C.

Shop the Tasting Set

Best kombucha I've ever tasted. Plenty of variety, low acidity, fruity rich taste. Absolutely delicious.
V. Borisovs · Latvia
One of the best kombuchas ever tasted, and excellent customer service. Thank you Rudy's Kombucha.
Triin Välk Bouzaiene · Estonia
Absolutely perfect. Nothing is better than lime and ginger kombucha out of the fridge in the evening.
Santa Vucina · Latvia

Questions people ask about this

What is kombucha?

Kombucha is a fermented tea drink. A living culture of bacteria and yeast, called a SCOBY, eats the sugars in sweetened green tea and turns them into acids, bubbles and flavour. Rudy's adds real fruit, ferments in Kuldīga, Latvia, and cans the result at 330 ml without pasteurising it.

Full answer
How is Rudy's Kombucha made?

We brew green tea, sweeten it lightly and let a kombucha culture ferment it for days until most of the sugar is gone. Then we blend in real fruit juice and puree, add plant fibres and a sweetener, and can it at 330 ml in Kuldīga without pasteurising.

Full answer
Is kombucha vegan?

Yes. Rudy's Kombucha is made from water, green tea, a kombucha culture, fruit juice and puree, plant fibres and sweeteners. Nothing on the ingredient list comes from an animal, and the culture itself is bacteria and yeast. The Hard range lists no animal-derived ingredients on its label either.

Full answer
Is Rudy's Kombucha kosher certified?

Yes. Rudy's Kombucha is kosher certified, parve, by BIR (Badatz Igud Rabbonim, Manchester). The certificate covers the ingredients and the production process at our brewery in Kuldīga, Latvia, and the BIR mark sits in the footer of this site. Need the certificate itself, or a check on a specific flavour? Write to woof@rudyskombucha.com.

Full answer
Why is Rudy's Kombucha unpasteurised?

Pasteurising heats a drink until the living culture is gone. We leave ours in, so the kombucha keeps fermenting slowly in the can and keeps its tartness and fizz. That is also why the label asks you to store cans between +2 and +25 °C and drink them within the shelf life.

Full answer
Can I brew kombucha at home?

Yes, people do. You need a SCOBY, brewed tea, sugar, a clean glass jar and about a week at room temperature. Home brewing is hard to keep consistent, which is why we ferment to a fixed recipe in Kuldīga and hold an ingredients and quality certificate for every flavour.

Full answer
All the questions, with their sources

Kombucha is a fermented tea drink; nutrition values per 100 ml are on each product page.

  • Rudy's Kombucha is a non-alcoholic drink under 0.5% ABV. Hard Kombucha is a separate range at 4.5% ABV, sold to adults 18 and over only.
  • Ingredients are printed in full on every can and on each product page. Check them if you avoid a particular ingredient.
  • Store at +2 to +25 °C, out of direct sun. Shelf life 365 days; the best-before date on the can is also the batch number.
  • SIA "Rudys Brewing Co", reg. 40203226650, Tehnikas iela 2B, Kuldīga, LV-3301 · woof@rudyskombucha.com · +371 26 609 529

Sugar and calories, flavour by flavour

Sources

  • Ingredients and quality list certificates, Rudy's Brewing Co: Mango & Passion Fruit, Pineapple & Peach, Raspberry & Basil, Pear & Fireweed 06.03.2025; Coconut & Pineapple, Rhubarb, Lemon & Ginger, Mandarin & Yuzu 06.07.2025; Matcha & Passion Fruit product information sheet 12.02.2026
  • Regulation (EU) No 1169/2011 on the provision of food information to consumers, Article 9 (mandatory particulars on a food label): https://eur-lex.europa.eu/eli/reg/2011/1169/oj
  • Regulation (EC) No 1924/2006 on nutrition and health claims made on foods: https://eur-lex.europa.eu/eli/reg/2006/1924/oj
  • Rudy's Kombucha, sugar and calories by flavour: https://rudyskombucha.com/pages/kombucha-sugar-calories
  • Rudy's Kombucha homepage: founded 2019 in a ten-litre bucket; fifteen people, 1000 m², sixteen countries: https://rudyskombucha.com/
  • World Kombucha Awards, gold 2023 and gold 2025
  • Rudy's Kombucha Delivery page, shipping rates and free-delivery thresholds: https://rudyskombucha.com/pages/delivery (read 04.09.2026)